Abe Shaw spent 6+ years launching and directing ecommerce departments for beauty and skincare brands in New York City prior to joining Tomer Grassiany of EIP Concepts, Inc. and Presto-Changeo.com. Along with a lean, mean team of hand-picked designers and developers, Abe and Tomer produce Prestashop modules and custom ecommerce websites built on the Prestashop platform.
Abe's digital strategy and marketing experience gained at the helm of the digital departments of NARS Cosmetics, ZIRH and AHAVA North America provide for a unique client-side perspective and 360-degree approach to ecommerce, vital to his current role as VP of Marketing and Operations.
A photographer, pool player, dog lover, foodie and inquisitive New Yorker, Abe holds a BA in Business Management from North Carolina State University and an ever-evolving passion for all things digital. In any spare time available, Eating Tools gets closer to launch!